Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

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To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

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The Case: "The True Price of a Cookie"

This case offers you a unique opportunity to experience what it’s like to make an impact on the future of the food industry. In collaboration with an international non-profit organization, you will explore how hidden costs—such as CO2 emissions and health impacts—are often overlooked in the pricing of everyday products.

Working in teams and guided by experienced BCG consultants, you will determine the 'true price' of a chocolate cookie. This involves not only considering production costs but also accounting for the actual impact on people and the planet.

This case provides an opportunity to develop innovative, sustainable solutions that can help businesses, consumers, and policymakers worldwide make more informed choices. It’s an ideal chance to work collaboratively toward a strategic solution under the guidance of our consultants while gaining valuable insight into what it’s like to be a consultant at BCG.