Nielsen

COMPANY CASE & SPEEDDATES

Nielsen is a leading global information & measurement company and provides market research, insights & data about what people watch & listen to. In 2016 Nielsen acquired Pointlogic, in order to strengthen its data and planning capabilities, so we co-joined forces, for broader commercial exposure, access to data and talent. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our clients’ marketing tools and processes.Nielsen is a leading global information & measurement company and provides market research, insights & data about what people watch & listen to. In 2016 Nielsen acquired Pointlogic, in order to strengthen its data and planning capabilities, so we co-joined forces, for broader commercial exposure, access to data and talent. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our clients’ marketing tools and processes.

The combination of software and analytics allows our clients to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets. We have product users in more than 80 countries around the globe, and with our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level

If you join us, you will work in an exciting media and marketing world, which combines creativity, mathematics, econometrics and marketing analytics to maximum effect. We are a team of 100+ (and growing) energetic, highly educated people with backgrounds in mathematics / econometrics, software development & IT, business administration and market research. A bunch of smart heads? Maybe a little, but foremost we are a highly motivated and creative team that works hard to finish the job. An open atmosphere, mutual respect, time for social contacts and time for fun are important ingredients within our company.


STATISTICS

Sectors: Consulting, Data Science & Marketing
Locations: 4
Male-female ratio: 70-30 %
Number of employees (in Holland): 550
Number of starting positions per year: 7
Number of internship positions per year: 5
Number of working students per year: 5
Average age: 33


CASE

One of our clients is a social media company that also hosts an online education platform with many different courses. To promote this platform, they launched a big media campaign across a wide range of platforms in the US, and while they can see how many people joined the platform, they don’t have insights on how many people were actually influenced by their campaign. This is where you come in! You will get access to a virtual dashboard that contains results of several modeling iterations that explain brand health variables. Together with your team, you will inspect these models to find out which one is the best, after which you will get to present your findings to the client’s board & data scientists.