CASE & SPEEDDATES
Nielsen is a leading global information & measurement company and provides market research, insights & data about what people watch, listen to & buy. In 2016 Nielsen acquired Pointlogic, in order to strengthen its data and planning capabilities, so we co-joined forces, for broader commercial exposure, access to data and talent.
Nielsen, division Pointlogic, formerly known as Pointlogic, A Nielsen Company, is a global market leader in strategic marketing solutions and provides customised decision-support systems to improve marketing effectiveness. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our customers’ marketing tools and processes.
The combination of software and analytics allows our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets. We have product users in more than 80 countries around the globe, and with our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level. Pointlogic’s head office is in Rotterdam, and now thanks to Nielsen, our commercial force extends beyond our former offices in London, New York, Singapore and Sao Paulo, covering a Global presence.
If you join us, you will work in an exciting media and marketing world, which combines creativity, mathematics, econometrics and marketing analytics to maximum effect. We are a team of 100+ (and growing) energetic, highly educated people with backgrounds in mathematics / econometrics, software development & IT, business administration and market research. A bunch of smart heads? Maybe a little, but foremost we are a highly motivated and creative team that works hard to finish the job. An open atmosphere, mutual respect, time for social contacts and time for fun are important ingredients within our company.
Sectors: Media, Data Science & Marketing
Locations: Amsterdam, Rotterdam, Nieuwegein & Diemen
Male-female ratio: 40-60 %
Number of employees (in Holland): 600
Number of internship positions per year: 4
Average age: 33
One of our clients is an international tech company that wants to promote their VR (Virtual Reality) gaming device in the U.S. They frequently do huge campaigns promoting their devices on all sorts of platforms, but while they can see sales numbers, they don’t know themselves how many people were actually influenced by their campaign. This is where you come in! You will get access to a virtual dashboard that contains results of several modeling iterations that explain brand health variables. Together with your team, you will inspect these models to find out which one is the best, after which you will get to present your reasoning, concerns & suggestions on your chosen model to the client’s data scientists. In addition, you will get the chance to pitch your findings about the campaign’s performance to the client’s board, along with actionable recommendations on how they can further drive awareness of their device.